FWD Consulting is a boutique firm dedicated to sustainability consultancy, with a focus on assisting small & medium-sized brands in navigating the complex landscape of sustainability.

Our mission is to develop practical solutions and strategies that mitigate environmental and social impacts for our clients.

We are a consultancy for the creative class, at the intersection of luxury and sustainability. We offer tailored guidance to address unique challenges within industries.

Together with a diverse range of experts, including sustainability strategists, data analysts and sourcing specialists, we create effective and sustainable outcomes for our clients.

Joy Asfar is a versatile professional with a background in art and entrepreneurship. As the former founder of Forward Lab, an online marketplace promoting conscious living, she brings a unique blend of leadership and innovation to the table. Joy is known for her strategic thinking and hands-on leadership style, with a proven track record of driving positive change through collaboration. 

At COP28, she spearheaded the sponsorship strategy for the UN Climate Awards. Her background in art business and fundraising showcases her relationship-building skills vital for sustainable projects. Her experience allows her to streamline outreach and communication strategies and to apply her expertise in sustainability consulting and partnership development to create impactful solutions for her clients.

Joy holds and MBA from IESE and a certificate in Business Sustainability Management from the Cambridge Institute for Sustainability Leadership.